Von Clemans offers these important insights on how the ways we communicate information in the church are changing. This is a reblogged post from the APCE Adovocate via Kaye Bledsoe.
Goldfish Have Eight by Von Clemans (copied from APCE ADVOCATE Journal)
On a recent Sunday I passed through the narthex and noticed the large pile of bulletins left by departing worshipers. At least three-quarters of all the bulletins printed for that day were destined for the recycling bin. In each folded paper were dozens of carefully crafted announcements designed to engage and attract people to essential opportunities for their growth in faith. I’d like to think church people had memorized all the pertinent details for future reference. But the truth is many of them did little more than scan them. I know that because our weekly email newsletter is opened by less than half of the recipients, with a click-through rate of less than five percent. Messages are going out but not being received.
Why? Because communication patterns have changed. Information hits us from every direction in every possible media…
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